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Attracting a customer from an online store is half the battle – keeping them lasting and building positive relationships between seller and buyer is just as important. PrestaShop offers tons of tools that allow constant promotion and development of your online store.
Tools available in the PrestaShop Online Store to help you climb to the first pages of Google search results.
Cross-selling is a commercial technique that consists in maintaining a constant bond with the customer by offering them other products.
Leverage extensive PrestaShop promotional tools. Create promotions within specific timeframes.
Tools available in the PrestaShop Online Store to help you climb to the first pages of Google search results. Improve the store thanks to the admin panel parameters – keyword tags in the URL. You can quickly and easily define individual meta tags for each page:
Duplicate content prevents further ranking in search engines and can get you penalized by Google. PrestaShop helps you avoid duplicate links by creating a unique URL for each product.
PrestaShop online store supports the latest Google tools that allow you to provide additional information about products and relationships between them.
PrestaShop online store software allows you to integrate the store with Google Analytics - a network analytics solution for businesses that provides accurate insights into website traffic and the effectiveness of marketing activities. Advanced, flexible and easy-to-use features allow you to view and analyze traffic data in a whole new way. With Google Analytics, you can create more targeted ads, strengthen your marketing initiatives, and design websites that generate more conversions.
Use the extensive promotional tools of PrestaShop: the pricing rules module. Create any promotions within the time frames you specify and encourage customers to buy in the online store by informing about current discounts, promotional campaigns and sales.
The PrestaShop loyalty program is all about giving customers points for every purchase, which they can eventually convert into a discount on their subsequent transactions.
Let your customers recommend your e-shop to their friends and reward them with special discounts for each new subscriber.
Remind guests of recently viewed products by giving them access to the Recently Viewed Products feature. This option allows you to view the recently consulted products and facilitates navigation in your store.
Caring for your customers is very important to understand their loyalty to your brand. Thanks to PrestaShop modules, you can send automatic emails and create discounts based on various criteria, such as assigning a discount to a product that the customer likes.
Product Comments PrestaShop online store software allows customers to leave comments on selected products. When browsing the articles, buyers have the opportunity to read other people’s opinions. It’s one of the best forms of marketing. As a seller, you can personalize the comment function and manage the available comments.
Reward active customers by granting discounts or giving away vouchers or discount coupons. You can assign discounts to individual products, categories, manufacturers or individually for a specific customer group.
Structured data on the website helps to better display content in search results and other Google services. Take advantage of these additional opportunities and enjoy an even higher position in the Google search engine.
Use the potential of e-mail marketing, inform the customers of your online shop about current campaigns and promotions. With a personalized newsletter you can keep your customers informed about promotions, sales and interesting events in your online shop.